Briggs JCB Celebrates Its Grand Opening in Orlando

Briggs JCB celebrated the grand opening of its new Orlando dealership, signaling a strategic expansion of services for customers in various industries. The event featured partner vendors, giveaways, facility tours and highlighted the brand's commitment to growth and enhanced customer service.

Wed March 12, 2025 - Southeast Edition #6
CEG

Briggs JCB held a grand opening event Feb. 27, 2025, for its new dealership on John Young Parkway in Orlando.

This new location is actually an expansion of its presence in the Orlando market and signifies an "evolution" from its original location on Orange Blossom Trail to expand the partnerships with respected storm clean-up companies, utility providers and construction contractors.

Briggs JCB vendors, partner companies, Briggs corporate and JCB factory representatives supported this event and approximately 300-400 guests attended.

"Our customers have come to rely on our equipment and the services our dedicated team provides," said Rocky Johnson, Orlando branch manager. "We understand the critical nature of their work and what a good partnership with their equipment provider means for their bottom lines and deadlines. We are excited to have this branch up and running as our second standalone JCB location in Orlando. This new facility not only represents growth, but also opens numerous opportunities for enhanced service and parts availability for our customers."

The existing branch on Presidents Drive will continue to support industrial customers, while the new dealership at 3165 N John Young Parkway will be dedicated to all heavy equipment needs.

The event featured food trucks, giveaways, facility tours, games and a special appearance by Monster Jam's ThunderROARus truck, as an extension of JCB's corporate partnership with Monster Jam.

The "footprint" of the two buildings and equipment yard that make up this new Briggs JCB branch encompasses approximately 4 acres. The branch features eight service bays with an environmentally friendly wash bay to accommodate just about any machine. The facility also provides a high-volume parts stocking area, sales and rental offices and conference rooms.

"This facility gives us incredible visibility in the Orlando market, and the investment is truly going to propel our business forward," said John Hilberling, general manager. "Here in Florida, JCB has become a household name, and a brand that people recognize more-and-more. Up and down the I-4 corridor, JCB machines are working, and the population of these products is growing. Both JCB North America and Briggs corporate have been big supporters in our efforts and we're just getting started here in this area."

"We're investing a lot into the future of both the earthmoving and ag machine business," he added. "We're going to continue to look at more stand-alone facilities to continue to grow our market share and presence." CEG

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A beautiful Orlando afternoon greeted the start of the grand opening of the newest Briggs JCB branch. (CEG photo)

(L-R): FAE USA’s Tom DuRant goes over some of the features of the FAE RCU-75 remote controlled mulcher on display with Charles Feltner and Tommy Gaston of TTS Stump Grinding, Orlando, Fla., and Joey Guzman of Briggs JCB.
(CEG photo)

Sunbelt Rentals, a major JCB North America business partner, was out promoting its vast array of machines that the company supplies the utilities and construction industries.
(CEG photo)

Briggs JCB’s Kristian Mahrt (L) welcomes one of his customer-friends to the event, Compton Persaud of Junior Landscaping & Construction, Orlando, Fla.
(CEG photo)

Briggs JCB Orlando Branch Manager Rocky Johnson “talks shop” with his Fecon representative, Shannon Bryant, before the event gets under way.
(CEG photo)

Greg Triplett (L) of Yanmar Compact Equipment of North America was in attendance to promote the ASV line of machines with Brad Davis, Briggs JCB account manager of the Orlando area.
(CEG photo)

(L-R): Briggs and JCB corporate representatives turned out to be a part of the celebration including Courtney Harvey, Briggs COO, heavy line division, Dallas, Texas; Samuel Fitzgerald and Justin Vizzi, JCB North America, Pooler, Ga.; and John Hilberling, Briggs JCB general manager.
(CEG photo)

Wielding the big scissors for the official grand opening ribbon cutting are Rocky Johnson, branch manager, and John Hilberling, general manager, flanked by the entire staff of the Orlando branch.
(CEG photo)

Representatives of PIRTEK (L-R) are Sebastian Garcia, Dave Herbert and Jackie Garcia, who pitched their tent and were busy throughout the day promoting PIRTEK’s onsite hydraulic hose replacement service.
(CEG photo)

While everyone was enjoying the day’s activities outdoors, Nelson Jimenez kept the parts sales rolling in the spacious parts sales and warehousing facility.
(CEG photo)

Customers, prospects and friends streamed in to join the Briggs JCB staff and JCB corporate representatives to celebrate the grand opening of the second Briggs location in Orlando.
(CEG photo)

In addition to the JCB, ASV and FAE machines on the yard, the Monster Jam ThunderROARus became one of the instant stars of the show at this event.
(CEG photo)

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