Create a CEG Account  /  CEG Login

Caterpillar's MINExpo 2024 Booth Design Receives Gold Award at 15th Annual Eventex Awards

Caterpillar's booth at MINExpo 2024 wins Gold at Eventex Awards for its immersive mine site experience. Collaborative effort with agencies Spiro and Converse Marketing showcases brand innovation and heritage, wowing attendees and setting new standards in experiential marketing.

Mon June 16, 2025 - National Edition
Caterpillar


Caterpillar is one of four exhibitors awarded Gold for Stand Design at the 2025 Eventex Awards.

This award recognized the creative design of Caterpillar's 56,000 sq.-ft. MINExpo 2024 exhibit that transported attendees to a mine site. Among 1,239 entries from 59 countries, Caterpillar's booth — designed, developed and executed by Caterpillar, Spiro, Converse Marketing and other creative agencies — stood apart with its compelling visual storytelling and immersive experience. Eventex Awards is a global competition honoring excellence and innovation in the experiential marketing industry.

The creative team thoughtfully replicated Caterpillar's Arizona-based Tinaja Hills Demonstration and Learning Center, simulating a mine site environment that brought the brand's innovation, technology and heritage to life. Every element of the booth reflected the team's commitment to creating an impactful experience through the iconic Caterpillar brand.

Veronica Newhouse, vice president of Aftermarket Services & Marketing for Resource Industries said, "We're proud of the team whose creativity brought this award-winning booth to life. Their innovation continues to inspire excellence across all we do."

Awards jurors praised the booth highly.

One juror said, "This well-designed exhibit didn't just impress — it blew attendees away by showcasing Caterpillar's leadership in a genuinely engaging, meaningful way." Another juror added, "Great use of theming, lighting and interactive displays transformed the exhibit into an unforgettable theatrelike experience, driving significant business results and extensive media coverage."

Receiving the Eventex Gold Award highlights the strong collaboration between Caterpillar and creative agencies including Spiro and Converse Marketing in setting new standards for global experiential marketing.

For more information, visit caterpillar.com




Today's top stories

Payne & Dolan Performs Mass Grading at MRMC

Chesapeake Bypass Phase 2 — $128.5 Project Under Way

Altorfer, Plote Celebrate 100 Years of Caterpillar With Rebuild

Officials Break Ground On Midway's Largest Project of Year

AXCS Equipment Announces Paul Michaels as Group Product Manager

MUCA Rebrands as DIGIN Midwest

Manitou Group, Hangcha Group Announce Joint Venture to Manufacturing Lithium-Ion Batteries

FAYAT Group Shares Further Insight Into Definitive Agreement to Acquire LeeBoy


 







39.95234 \\ -75.16379 \\ Philadelphia \\ PA \\ US \\ 19019