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Chadwick-BaRoss won two awards at the 2025 Volvo Marketing Summit for their innovative multichannel campaign and use of the Tint platform for engaging customer content. Their achievements were recognized by Volvo Construction Equipment for driving sales and enhancing customer engagement through strategic marketing initiatives.
Tue June 24, 2025 - National Edition
Chadwick-BaRoss was recognized with two awards at the recently held 2025 Volvo Marketing Summit in Chicago: best multichannel marketing campaign for its "Be Unstoppable with Volvo and Chadwick-BaRoss" initiative, and the best first award in recognition of its standout use of the Tint platform through an engaging social media photo uploader tool.
These honors celebrate Chadwick-BaRoss's marketing strategies and its approach to customer engagement through real-world content and cross-platform storytelling.
The awards were presented by Holly Neil, head of dealer marketing North America of Volvo Construction Equipment, who praised the campaign's integrated marketing approach. She said, "Chadwick-BaRoss demonstrated an innovative way to promote and sell aftermarket services, a category where most dealers struggle. Additionally, this campaign epitomized the results that can come from aligning your sales and marketing teams, which was an important focus for this year's summit."
The campaign featured an integrated lead generation strategy designed to re-engage customers in an acquired territory where Chadwick-BaRoss has no physical presence. Users were targeted via direct mail, digital ads, social media and email and encouraged to download an educational guide featuring aftermarket services available from Volvo and Chadwick-BaRoss.
"We know that an aftermarket parts, service or customer support purchase is a perceived lower risk than buying an expensive piece of equipment from a dealer you don't know," said Katie Barrett, marketing services manager of Chadwick-BaRoss and Volvo dealer advisory council member. "So the strategy here was to get our foot in the door with a lower value transaction, build trust and nurture the relationship further. With the collaboration of our aftermarket product support team, we were able to identify the offerings available on Volvo machines and educate known fleet owners on the unique tools they may not have known were available to them through their dealer."
"Marketing leads in our industry take a long time to nurture and close, but we are confident that the groundwork we've laid with this campaign will support our efforts to expand into this territory in the future," said Steve Bodtmann, corporate product support manager of Chadwick-BaRoss.
Chadwick-BaRoss also received the "best first" award, recognizing its use of the Tint platform through a social media photo uploader tool. The tool was used to collect on-the-job photos from both customers and employees, helping bring real-world stories into the company's digital marketing efforts. To drive participation, Chadwick-BaRoss placed QR codes directly on its machines and distributed counter cards at all branch parts counters, making it easy for users to access and engage with the tool.
"User-generated content lets us show the real impact our customers make every day — and there's nothing more powerful than that," said Jordan Grochot, social media manager of Chadwick-BaRoss. "Tint helped us turn everyday job site moments into a community-driven story that reflects the pride and grit of the people behind the machines."
The Volvo Dealer marketing summit, held each year by Volvo Construction Equipment, brings together sales and marketing teams from across North America to share ideas, learn from each other, and celebrate standout work. This year's theme, "Sync to Swim," highlighted the power of marketing and sales working together as one team with shared goals and a clear vision for growth. Chadwick-BaRoss is the exclusive Volvo construction equipment dealer throughout several regions in New England, with stores across Maine, New Hampshire, Rhode Island and Massachusetts.