Link-Belt Cranes Names Andrew Soper as Manager of Product Marketing

Andrew Soper appointed as manager of product marketing for Link-Belt Cranes, starting July 1, 2025. With a background in various crane types and rental experience, he is set to enhance marketing efforts across all product categories, says Link-Belt Senior VP Bill Stramer.

Thu March 20, 2025 - National Edition
Link-Belt Cranes

Andrew Soper has accepted the position of manager of product marketing for Link-Belt Cranes, effective July 1, 2025.

Link-Belt Senior Vice President of Marketing, Sales and Customer Support Bill Stramer made the announcement at the company's headquarters in Lexington, Ky.

Soper joined Link-Belt in 2014 as a marketing specialist for lattice and telescopic crawler cranes. Prior to this, he gained crane rental experience as a project manager and sales estimator for a crane rental and rigging company.

In 2017, Soper moved to a marketing specialist role for telescopic trucks and all terrain cranes, becoming product manager for telescopic trucks and all-terrain cranes in 2021.

"With his background in both crawlers and on-highway cranes combined with his crane rental experience, Andrew brings a strong understanding of market needs and desires," said Bill Stramer. "He is well suited to lead our continued marketing efforts across all product categories."

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