Butler Machinery, a Caterpillar equipment dealer, has licensed Lawson for Equipment Service Management and Rental Suite, a software system designed for heavy equipment manufacturers, distributors and rental companies.

Butler will use the Lawson solution to help promote efficiency within the company and position it for growth. In addition, Butler will use the Lawson Human Resource Management Suite to support its HR-related activities. The contract was signed during Lawson’s first quarter of fiscal 2010, which ended Aug. 31.

With a decentralized business structure and limited ability to standardize many key business processes, Butler Machinery decided to invest in new technology to help support its expanding operations, improve visibility of its business performance and optimize its customer service. Butler engaged in a Lawson value assessment to help the company identify and quantify, in advance, the potential financial and non-financial benefits of implementing the Lawson system. The value assessment provided Butler’s management team with a detailed review and analysis of the company’s key performance indicators and best practices that can help drive business improvements.

Implementing the integrated Lawson system and essentially creating a “single source of truth” will help support Butler’s field service, sales, rental and parts operations, including support for financial and supply chain management.

“With the current economic situation, we feel that this is the right time to invest in a new business system,” said Twylah Blotsky, director of IT, marketing and Six Sigma of Butler Machinery. “We need to be better positioned to manage our business for the current climate as well as future growth. The Lawson value assessment helped minimize Butler’s potential risk related to this investment and demonstrated the potential business benefits we may see from this new platform.”

“Customers using construction and industrial machinery are now more then ever looking to gain greater value from their service and rental operations,” said Ron Kubera, general manager, equipment service management and rental of Lawson. “So it’s important for companies like Butler Machinery to have the right systems and processes in place to help them improve their after-sales business performance. By keeping an intense focus on our core markets, we can deliver the industry-specific products and expertise that will ultimately help make our customers stronger and more competitive.”

Butler is a privately held, third-generation Caterpillar equipment dealer headquartered in Fargo, N.D. The company has 11 dealer locations providing sales, rental, parts and service to the Dakotas and western Minnesota.

For more information on Lawson, visit www.lawson.com.

For more information on Butler Machinery, visit www.butler-machinery.com.

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