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Formula Takes on Gradall Excavators

Wed June 19, 2002 - Northeast Edition
Construction Equipment Guide


Formula Equipment, based in Newburgh, NY, has entered into an agreement to represent Gradall’s equipment line in the Hudson River Valley, spanning New York State, New York City and northern New Jersey. Formula will represent Gradall excavators in all aspects, including parts, service, sales and rentals.

“We’re excited about representing Gradall and its model XL 3300 wheeled-excavator,” said George Maggiolo, president of Formula Equipment. “I believe it’s the excavator of the future and has a tremendous lift capability allowing it to hoist large loads, such as road barriers when doing roadside work.”

Maggiolo also noted that Formula has had Gradall equipment in its rental fleet for several years and has experienced tremendous success with the machines over that time. “The machines are very fast, very responsive, have a great hydraulic system and are very operator-friendly,” he said.

Currently, Formula sales representatives and service technicians are receiving factory training so that they can fully serve Gradall customers. The company also has developed an extensive inventory of Gradall parts, which positions Formula to service any Gradall machines in its territory.

Formula Equipment, which also has a branch location in Medford, NY, is a designated dealer for Fuchs, Schaeff, Hamm, Hitachi, Allied Attachments, Wirtgen, Trail King, Genesis and Vogele America.




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