Goff Tractor & Equipment photo

Jeff Oldham

Groff Tractor & Equipment has appointed Jeff Oldham as chief executive officer.

Oldham has more than three decades of extensive experience in the heavy equipment industry, starting with John Deere corporation before successfully transitioning into the dealer channel.

"His deep understanding of dealership operations and unwavering commitment to customer satisfaction will be invaluable as we embark on our next chapter," the company said. "Jeff also is known for his dedication to fostering a positive and inclusive workplace culture, where employees can thrive and grow. His customer-centric approach ensures that we will continue to prioritize our customers' needs and deliver exceptional service at every touchpoint."

Oldham began his career at John Deere's Kansas City parts depot during college, working in the warehouse and scheduling office. He advanced through sales and marketing roles in the agricultural equipment division and rose to leadership within the dealer network. Oldham has been COO of a Deere dealer group in Texas and Missouri, president of Arrow Truck Sales (Volvo Trucks) and CEO of GreenMark Equipment in western Michigan and northern Indiana.

"Throughout his career, Jeff has emphasized operational excellence, team development and customer satisfaction — all essential for Groff Tractor & Equipment's ongoing success," said Domenic Ruccolo, board member. "We are delighted to welcome Jeff Oldham to the Groff Tractor & Equipment team. His extensive industry experience, customer focus and leadership acumen make him the ideal fit to lead the company to the next level."

"I am honored to join Groff Tractor and look forward to working with the talented team here," said Oldham. "Together, we will continue to build on the company's strong foundation and drive growth in the heavy equipment industry."

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