Hayden-Murphy celebrated the grand opening of its Elk River facility with an open house, lunch, live music, discounts, and giveaways. The new 15,000 sq. ft. location offers parts and equipment, service bays, and expanded inventory to better serve customers in the Minneapolis area.
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(L-R): Dave Dennison, territory manager, BOMAG; John Gravatt, product marketing manager, asphalt, BOMAG, Ridgeway, S.C.; and Phil Laumann, product support specialist, Hayden-Murphy, are with a BOMAG CR 820-T 8-ft. tracked paver, which features a new operator's platform, new controls and improved visibility.
Hayden-Murphy held the grand opening of its newest store with a celebratory open house on Sept. 6 at the facility at 17369 Highway 10 in Elk River, Minn.
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Team members and factory representatives were on hand to introduce customers to the new facility. Guests were invited to tour the new space and treated to lunch, courtesy of Come And Take It BBQ as The Mitch Gordon Band played live. Giveaways; a raffle drawing; and a 5 percent discount was offered on all parts and equipment sales finalized that day also were part of the festivities.
The new location sits on more than 3.5 acres northwest of the Twin Cities, adding 15,000 sq. ft. of parts and equipment stocking capabilities, a showroom and service bays.
"We're proud to offer a new location north of the Minneapolis area to better service our customer base," said Dan Olson, director of sales and marketing. "This well-situated facility puts us closer to our northern customers to give them better access to parts, service and essential construction equipment. Hayden-Murphy was founded on exceptional customer service and this new property is another step towards sustaining our commitment to strong partnerships in the industry."
Due to its commitment to customer service, Hayden-Murphy's ability to provide parts and service availability is now elevated, giving the company the capacity to expand its inventory and add service technicians. The new facility was built to adapt to the changing needs of the construction industry and its customers.
Among all three of its locations, Hayden-Murphy will continue to exceed a 90 percent fill rate on its parts orders. The additional space at Elk River will allow the company to strategically stock accurate parts and make sure they are available closer to its customers.
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Elk River will have six full-time employees, including two customer service representatives and two service technicians. Customers will have access to a fully stocked parts inventory and two oversized service bays, as well as an expanded rental offering, specifically with road building and compact equipment lines.
"We'll continue to offer our full product offering of cranes and construction equipment out of Elk River," said Olson. "This location will specialize in road building and compact construction equipment. Specifically, the addition of BOMAG and Behnke Trailers to our product lineup complements our core products of Manitou, Link-Belt, Manitowoc, Grove and Rammer hammer."
The Hayden-Murphy team has completed in-depth training on its new product lines.
"We invested heavily in service and product training with our new partner BOMAG," Olson. "We recently sent 18 team members to South Carolina to BOMAG's North American headquarters to ensure everyone involved with this location is properly trained in advance of opening Elk River."
For more information, visit hayden-murphy.com. CEG
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