Tim Watters, (L), president of Hoffman Equipment, and Ryan Sherwood, vice president of retail development, Volvo CE.

Hoffman Equipment (Hoffman) is expanding its retail territory in the Northeast United States. The Piscataway, N.J.-based dealer is purchasing Penn-Jersey Machinery's assets and will start selling Volvo Construction Equipment (Volvo CE) products for the first time. The deal was completed Nov. 19.

Hoffman is taking over Volvo CE distribution in the territories previously covered by Penn-Jersey Machinery and Malvese Equipment. Hoffman will assume Penn-Jersey Machinery's three locations – Deptford and Middlesex, N.J., and Lionville, Pa. – which add to Hoffman's existing locations in New Jersey and New York. To ensure a smooth transition for Volvo CE customers, all current Penn-Jersey staff will be offered employment within the new Hoffman locations. Malvese Equipment will continue to serve Long Island and New York City customers with its non-Volvo product offerings.

Hoffman has been working in the construction, transportation and equipment industries since 1919 and has a strong presence in the Northeast markets. The company is known for its excellent service and customer support.

"We have built a strong reputation of providing excellent customer support of the different brands of equipment that we carry. We're proud to upgrade our product offering through the addition of Volvo CE's premium construction equipment to our portfolio," said Tim Watters, CEO of Hoffman. "We will continue to serve our existing customers, as well as the new Volvo CE customers with the best products and support in the market."

Stephen Roy, president of Volvo CE Americas, reiterated that Volvo CE will continue to update its distribution by bringing the best dealers in North America into its network while ensuring current dealers provide the highest uptimes in the industry.

"Hoffman is a great example of the distribution partner that our customers want to deal with. It has built strong relationships with its customers and knows the specific needs and preferences of the region very well. We're excited about this partnership," Roy said. "Hoffman will play a key role in helping us achieve our strategic goals in North America: to be a unique solution provider while ensuring the highest uptime in the industry."

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