FAE photo

The new facility right after move-in.

FAE USA proudly celebrates a significant milestone as Giorgio Carera marks his 20th anniversary as CEO.

In an era where leadership is often distant, Carera's "boots on the ground" approach has set him apart, cultivating a culture of connection and excellence that extends from his team to customers across North America, according to FAE.

"Under his guidance, FAE USA has grown from a small North American subsidiary into a trusted industry leader in land management and road construction," said FAE. "Giorgio's hands-on leadership style and commitment to being present at every level — from team meetings to customer job sites — has fostered a top-down attitude of dedication and accountability. His approach resonates throughout the organization and sets the standard for customer-first service and innovation."

"Reflecting on these 20 years, I am incredibly grateful to be part of this journey alongside our talented team, dedicated dealers, and loyal customers," said Giorgio Carera, CEO of FAE USA. "Our success is built on strong partnerships and a shared commitment to excellence. Presence and genuine connection with our customers are at the heart of everything we do, and that will continue to drive our efforts moving forward."

Customer-Centric Innovation Driven By Real-World Needs

FAE's product line has continuously evolved to meet the changing needs of the industry. Many of these are a direct response to customer feedback and real-world challenges. By staying connected to the people who use the company's products and truly understanding their needs, FAE has been able to develop solutions that enhance productivity and efficiency across land management, forestry, agriculture, construction and road maintenance sectors, according to FAE.

Building Strong Partnerships, Team Success

"Giorgio's leadership philosophy emphasizes teamwork, integrity and growth," said FAE. "His "boots on the ground" presence sets the standard for FAE USA's customer-first approach, inspiring every team member to prioritize genuine connections and exceptional service."

By empowering employees and fostering a collaborative work environment, FAE USA has built a team that is dedicated to supporting its dealers and end users. Carera's commitment to presence and availability — whether at dealer meetings, trade shows, or customer demonstrations — reinforces the company's dedication to building trust and long-term relationships, according to FAE.

A Vision for Continued Growth, Excellence

"Our mission is to provide the highest-quality equipment backed by exceptional service," said Carera. "We are driven by the feedback from the people who use our products every day, and we are constantly looking for ways to help them work more efficiently and effectively."

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