Construction Equipment Guide
470 Maryland Drive
Fort Washington, PA 19034
800-523-2200
Thu February 23, 2017 - National Edition
IronPlanet, an online marketplace for selling and buying used equipment and other durable assets, debuted its new Marketplace Direct platform that offers advanced, self-listing functionality for larger-scale equipment sellers. Marketplace Direct provides an innovative listing and reporting solution that enables sellers to better manage their assets and directly control their listing management process. With Marketplace Direct, sellers have an enhanced cloud-based platform to increase sell-thru of inventory, improve price performance and reach the most buyers through the channels of their choice, according to the company.
“On the heels of relaunching allEquip with Buy Now and Make Offer functionality, and the launch of Truck Locator, which meets the needs of multi-unit and fleet truck buyers, IronPlanet is proud to announce another industry innovation that provides customers with unique, value-added services and a cutting-edge, technology-driven platform designed to improve return on investment,” said Matt Ackley, IronPlanet chief marketing officer. “Marketplace Direct enables sellers to market equipment to their current client base in a private setting or publicly to IronPlanet's 1.7 million registered users worldwide. Through the process, we provide sellers with more control and choice over timing, price, and formats than they would receive in a typical live auctions-only setting.”
For more information, visit www.ironplanet.com.