Jardine Auctioneers Inc., a prominent family-run auction business in Fredericton, New Brunswick, joins Euro Auctions Group and partners with Michener Allen Auctioneers. The merger expands the global footprint of the group, enhancing services for Canadian customers. John Jardine, CEO, expresses excitement for the alignment in values and potential expansion of their customer base.
Euro Auctions photo
(L-R): John Jardine (Jardine), Dereck Bleakley (Euro Auctions Group), Jack Jardine (Jardine), and Blair Sissons (Jardine).
Euro Auctions announced Jardine Auctioneers Inc. are joining forces with Michener Allen Auctioneers as part of the Euro Auctions Group of global auctioneers.
Jardine Auctioneers Inc., a family-run auction business that operates out of its 10-acre yard situated on the company's 139-acre site in Fredericton, New Brunswick, Canada, currently offers more than 100 auctions per year, primarily hosting auto, commercial vehicle and industrial construction equipment sales.
Now, the Euro Auctions Group welcomes Jardine Auctioneers to the group, joining Canadian Michener Allen Auctioneers, which joined the group in October 2023.
Michener Allen conducts 80 auctions per year across its three permanent sites in Edmonton, Calgary and Winnipeg, catering for a wide variety of both buyers and sellers across multiple sectors. Michener Allen and the Jardine Auctioneers management teams already have a strong relationship, with more than 20 years' experience working on joint ventures.
The addition of Jardine Auctioneers to Michener Allen and the Euro Auctions Group extends the national reach in Canada to the East Coast, expanding the groups global footprint to 14 auction sites across four continents. The group now boasts four locations across Canada, further streamlining and enhancing the services it provides to its Canadian customers.
For more than 25 years, Jardine Auctioneers has demonstrated steady growth and "exceptional customer loyalty from private and public sector companies, maintaining many long terms relationships," according to the company.
Coupling a loyal seller base with its strong buyer base throughout Atlantic Canada has been a winning formula. In addition to auction services, Jardine Auctioneers operates a transportation division to service customer needs in New Brunswick.
The company benefits from a skilled management team, led by Blair Sissons and long-standing employee. Jardine Auctioneers' dedicated auction site, complete with auction rooms, workshops and extensive space for vehicle and equipment storage, has allowed the company to facilitate the demand for live auction events making it a hub for the industry it serves.
Jardine Auctioneers was founded in 1982 by father and son auctioneers Frank and John Jardine. Today, the business is managed by John Jardine and Blair Sissons, who joined the company in 2012. Jardine and Sissons will remain and be a key part of the national management team in Canada.
"We are a family-run business, and the ethos and values of Jardine Auctioneers resonates strongly with our own," said Derek Keys, founder and managing director of Euro Auctions Group. "We see great similarities in our company culture, vision and future trajectory. As we expand our presence in Canada, we have remained focused on treating buyers and sellers equally. We provide the highest level of service, achieving true market value in our auctions, while maintaining fair commission rates for all. This basic principle has been a cornerstone of the groups success. We are delighted to welcome the Jardine team into our auction community that share the same ethos."
"This merger with Euro Auctions and joining forces with our close Canadian ally Michener Allen is the perfect fit for us all," said John Jardine, CEO of Jardine Auctioneers. "Both Euro Auctions and Michener Allen are family businesses that share our same values and commitment to excellence and I couldn't be more excited to be expanding our global customer base, attracting both buyers and sellers from around the world and introducing them to our maritime hospitality."
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