Linder Industrial Machinery recently launched a completely redesigned, interactive Web site at www.linderco.com. The new site is another part of the 57-year-old company’s effort to bring more value to its customers, a plan that also has included welcoming a new company president and management team as well as bringing new product lines on board.

The user-friendly Web site provides information on the company, from Linder’s history to what’s been going on lately, from directions to all of Linder’s locations to whom to contact about employment opportunities. Customers can even electronically order parts for all makes of construction equipment, not just those product lines represented by Linder.

All of Linder’s capabilities are accessible to its customers with one-click navigation to many company departments, with links from the Sales section to the sites of all of the equipment lines Linder represents. A downloadable Credit Application is available and a simple, three-required-field form lets customers ask any specific questions that can’t be covered in a general format.

“We understand how valuable time is to our customers. With this new Web site, people are able to quickly find information that is important to them. From how to contact us to specifications of all of the equipment we represent, all of the information is easily accessible,” stated Linder’s Marketing Manager, Michelle Fain. “We are pleased with this initial launch of the new Web site, and we’ll be adding even more valuable tools for our industry in the near future.”

With 16 locations in key cities throughout North Carolina, South Carolina and Florida, Linder represents Komatsu construction products; Wirtgen milling machines; Vogele pavers; Hamm compaction products; Kleemann crushing products; Atlas Copco drill, compressor, generator and hydraulic attachments; Genesis demolition and scrap attachments; Exodus scrap handlers; Esco, Hensley and Superior Brooms. CEG

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