Tom Tenseth of Bruckner Truck Sales of Fort Worth, Texas, earned the right to be top bulldog as the winner of the 2013 Mack Trucks Walk the Bulldog competition.

Walk the Bulldog features Mack sales professionals from across the United States competing to determine who most effectively presents the Mack total value proposition. During the championship, Mack sales professionals conducted a truck “walkaround,” a hands-on presentation of the Mack Granite model to a customer. Competitors were judged on how well they communicated product features and benefits based on customer requirements, as well as the service and support solutions offered under the Mack Pedigree Uptime Protection program.

“Walk the Bulldog is one way we recognize the knowledge and customer focus of Mack sales professionals,” said John Walsh, Mack vice president of marketing. “Our dealers and sales teams are first in line to help customers get the best truck for the job they need to do, backing that up with service and support throughout the ownership experience. This competition shows what it takes to make that happen.”

Tenseth, who placed third at last year’s competition, started at Bruckner’s as a truck technician in 1995 and began selling Mack trucks in 1999. Stephen Cline, of Bruckner Truck Sales of Oklahoma City, placed second in the competition. Bill Gross, of W.W. Engine & Supply in Harrisburg, Pa., finished third.

Twelve sales professionals competed in the third annual competition, all of whom were top finishers at regional competitions. One hundred and eight sales professionals participated overall, providing an interactive way to hone their skills and deepen their knowledge of Mack products and services.

For more information, visit www.macktrucks.com.

This story also appears on Truck and Trailer Guide.

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