Yancey Bros. Co., the nation’s oldest Caterpillar dealer, has appointed Trey Googe as President and Chief Operating Officer. Googe joined Yancey Bros. in 2007 and has previously served as Vice President, General Construction, Vice President Machine Sales and Vice President & Machine General Manager. Most recently, he served as Executive Vice President and Chief Operating Officer with responsibility for all of the company’s operations. Concurrently with his promotion to President, Caterpillar has appointed Googe as a Dealer Principal. He joins Jim Stephenson, Yancey’s Chairman and Chief Executive Officer, in this role and is the fifth member of the Yancey family to serve in that capacity.

“Caterpillar’s decision to appoint Trey to serve with me as a Dealer Principal for Georgia and his promotion to President are important developments for our company. Continuity and succession planning are critical to the success of a family business, and I am delighted that Caterpillar has placed its confidence in Trey, me and our entire leadership team. We look forward to serving the customers in Georgia for many decades.”

Googe is a Georgia native and grew up in Tifton. He is a graduate of Tift County High School and The University of Georgia. He and his wife, Lesee, live in Atlanta with their three children, Jack, Elizabeth and Susan.

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