Stellar, an employee-owned and operated manufacturer of mechanic trucks and cranes, tire service trucks, hooklifts, trailers, and service truck and van accessories, recently launched its "We Are Stellar" initiative. This initiative recognizes the significance of the manufacturer's distributors and customers and the success that has come from these strong partnerships.
"We Are Stellar is all about partnership," said Stellar President Dave Zrostlik. "We partner with distributors to set the standard for quality, innovation and customer service, and we partner with customers to help them meet ever-evolving challenges to stay productive and profitable. Together, We Are Stellar."
New Initiative Focuses On Celebrating Stellar's People, Products, Customers
To power productivity for customers, Stellar work truck, trailers and accessories are engineered and constructed by employee-owners from quality materials and backed by an experienced network of distributors.
Stellar is 100-percent employee-owned, which means there are no public stockholders demanding profits be prioritized over quality. Stellar employee-owners won't put quality at risk because they know that happy customers keep coming back. Being invested in success for everyone is what We Are Stellar is all about, the company said.
To accompany its brand unification, Stellar will debut a new, user-friendly website that will feature all of its products in one place. The site will be a one-stop shop for all things Stellar with enhanced navigation and an improved user experience.
Additionally, the company is developing new enhancements to improve its distributor program.
"We think of distributors, customers and our products like a three-legged stool — take one leg away and everything collapses. We're proud to have distributors and customers as part of the Stellar team as we move into a bold future," Zrostlik said.
The Name Stands for Quality
Equipment such as TMAX mechanic and service trucks, service cranes, tire trucks and manipulators and hooklift, rolloff & dumpster trucks have long carried the Stellar name. Products from popular brands, such as American Eagle and MD Products & Solutions also are included in the Stellar family. As part of the We Are Stellar initiative, the brands will be united under the Stellar name to form a stronger-than-ever lineup of equipment and solutions.
By bringing all brands together under the Stellar name, employee-owners are showing a deeper investment in support of distributors and customers. All products bearing the Stellar name are efficiently engineered and manufactured with quality materials to provide the durability and innovation customers can count on, the company said.
The following brands and products will be rebranded as Stellar:
American Eagle Service Truck & Van Accessories
- Toolbox Systems
- Service Van Upfit Equipment
- Air Compressors
- Lube Skids & Systems
- Power Units
American Eagle Trailers
- Utility & Telecom Trailers
- FuelMate Fuel Trailers
- LubeMate Lube Trailers
Former MD Products and Solutions Trailers
- Roose Cable Trailers
- Stud King Combine Head Trailers
- Mega Stud Combine Head Trailers
- Stomper Stud Combine Head Trailers
Listening to customers and understanding their business needs has always been a driving force behind Stellar's history of standard-setting products. We Are Stellar takes that commitment to an even higher level, and Stellar is excited to help customers continue to find ways to raise productivity and increase uptime, the company said.
For more information, visit www.stellarindustries.com.
This story also appears on Truck and Trailer Guide.
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