Liftech Equipment Companies Inc. has hired Norm Herzog as the sales representative of construction equipment in western New York.

He will operate out of Liftech’s Lancaster, NY, branch office.

Herzog’s customer focus and sales integrity, demonstrated over his 15-year field service career, was rewarded by his 2001 induction into the Council of Excellence for Hyster Corporation. He also received Salesman of the Year honors that same year.

Herzog is now the exclusive sales representative of JCB construction equipment in the region, as well as representing Liftech’s line-up of Sakai rollers, Genie aerial lifts and a host of attachment manufacturers.

For more information, visit www.liftech.com.

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