RDO Equipment Co. announced the promotion of Tom Potter to general manager of emerging technology markets.

RDO Equipment Co. announced the promotion of Tom Potter to general manager of emerging technology markets. This strategic move is part of RDO's continuous efforts to help customers use technology to become more productive and profitable.

In his new role, Potter will oversee RDO's technology offerings from its Vermeer, Teleo and Carlson manufacturing partners. His focus will be on identifying opportunities to use emerging technology solutions to enhance accuracy and consistency for customers working in landfill, mining, solar and other specialized industries.

Potter joins a growing technology team led by Adam Gilbertson, RDO's senior vice president of field technology and innovation, who was promoted to his position earlier this year.

"Our focus at RDO is all about harnessing technology to help our customers achieve their goals to improve safety, increase efficiency and improve profitability," said Gilbertson.

Potter's career at RDO began 14 years ago as a Topcon account manager of Wyoming, and he later moved up to meet the increasing demand for Carlson Technology equipment solutions and software. In 2009, Potter joined RDO in Billings, Mont., as one of the three original team members who established RDO's department focused on technology solutions across its footprint.

"Tom is committed to leading the industry in technology offerings," Gilbertson said. "He will continue to work alongside our skilled teams and partners to provide the technology, service and expertise that our customers require for success."

About RDO Equipment Co.

Founded in 1968, RDO Equipment Co. sells and supports agriculture, construction, environmental, irrigation, positioning and surveying equipment from leading manufacturers, including John Deere, Vermeer and Topcon.

RDO Equipment Co. is a total solutions provider with more than 75 locations across the United States and partnerships in Africa, Australia, Mexico and Ukraine.

For more information, visit rdoequipment.com.

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