Scott Syler of Parman Tractor & Equipment was named Takeuchi-US's 2024 Salesperson of the Year. With 30+ years in sales, Syler's success in selling a variety of equipment and attachments in Tennessee's bustling construction market earned him this prestigious award.
Nashville, Tenn.'s Parman Tractor & Equipment was recently honored with having one of its veteran sales professionals being named by Takeuchi-US as the manufacturer's 360° Dealer Salesperson of the Year for 2024.
Parman's Scott Syler, who has worked for three decades, accepted the award in mid-April at the Takeuchi-US 2025 Dealer Summit in Scottsdale, Ariz.
He was chosen as the equipment maker's top performer out of a field of 44 salespeople who earned Salesperson 360° Award status in 2024.
Dealer 360° awards recognize Takeuchi dealers across the United States and Canada for excellence in sales performance, facilities, training, marketing/parts and service, the company said.
In addition, the equipment maker said in an announcement that the program "incentivizes Takeuchi salespeople to develop a well-rounded approach to selling … equipment by challenging them to achieve various educational and sales milestones throughout the year."
Shay Klusmeyer, the central/western division sales manager of Takeuchi-US, said, "Scott has more than 30 years of equipment sales experience, and he puts that expertise to work every day for Parman Tractor and Takeuchi.
"Being named [our] top dealer salesperson is no small feat; it requires a ton of focus and hard work," she added. "We sincerely thank Scott for his outstanding performance and dedication to the Takeuchi product line."
When initially asked just what he did to achieve the distinction, the humble Syler provided a succinct answer.
"We sold a lot of equipment, including many different models and attachments, and we checked off a lot of boxes," he said.
A few moments later, Syler elaborated that through Parman, he has been very successful of late in moving a mixture of mini-excavators, track loaders, wheel loaders and a variety of attachments that the company had not sold in the past.
He also acknowledged that Middle Tennessee's dynamic marketplace, along with it being a highly desirable location for retirees from the north, has contributed to the region's construction surge in recent years.
As a result, Parman Tractor has been able to capitalize on those factors, Syler said, to increase the dealership's bottom line.
"That has definitely been the case," he said. "Our national market is one of the hottest in the country and is a big contributor as to why we've been so successful over the past five years."
Parman Tractor first became a Takeuchi distributor more than 20 years ago, said Colin Hockenberger, Parman's CEO. In 2023, the Tennessee dealership was the recipient of the North American Takeuchi Dealer of the Year award.
For more than a half-century, Takeuchi has been a leader in the compact equipment industry, having developed the world's first compact excavator in 1971, followed in the mid-1980s with the introduction of the first compact track loader, the company said.
Together, those machines became extremely popular products in the United States market and led to the manufacturer introducing other lines of compact equipment, including its wheel loaders, crawler dumpers and attachments – all of which are sold at Parman Tractor.
Today's Takeuchi's extensive dealer and service network across North America is supported by its state-of-the-art training, parts and distribution facility near Atlanta, Ga.
During his time working with Takeuchi products for Parman, the largest machine Syler has sold is the TB290, he said, a compact excavator that sports a mid-size design.
Among the more unique Takeuchi models that Syler sold recently, he added, was a TB257FR, the newest excavator in the FR (full-rotating) series. It features a side-to-side (STS) offset boom coupled with a tight tail swing to give the operator a clear line of sight to the work equipment, enabling it to rotate fully with very little overhang.
"The customer used artificial intelligence to spec out a machine for a pipe-laying application and AI pointed to the Takeuchi TB257FR, and Parman Tractor in Nashville as the place he needed to go," Hockenberger said. "The gentleman was a believer in what AI could do, and it helped us sell a machine."
He said that seeing Syler recognized as the manufacturer's Salesperson of the Year just one year after Parman was honored by Takeuchi was an affirmation of the hard work and commitment that Syler has always applied to his job.
"Scotty cares about his customers and products more than anybody we know," said Hockenberger. "He represents Parman's motto, ‘Totally Outrageous Customer Service' really well. Just watching him work and his care for the product and the customer exceeds that of any other sales representative that I have come across." CEG
Eric Olson
A writer and contributing editor for CEG since 2008, Eric Olson has worked in the news-gathering business for 45 years.
Olson grew up in the small town of Lenoir, N.C. in the foothills of the Blue Ridge Mountains, where he began covering sports for the local newspaper at age 18. He continued to do that for several other dailies in the area while in college at Appalachian State University. Following his graduation, he worked for, among other companies, the Winston-Salem Journal, where he wrote and edited the newspaper's real estate and special features sections for 10 years. Since 1999 he has worked as a corporate media liaison and freelance writer, in addition to his time at CEG.
He and his wife, Tara, have been happily married for almost 40 years and are the parents of two grown and successful daughters. He currently is in the employ of two dogs and three cats, a job that he dearly loves.
Read more from Eric Olson here.
Today's top stories
