(L-R) are Dennis McHughes, Mike Miller, Edwin Valdez, Kerry Yard and Kyle Pieratt.

Vermeer Southwest re-organized its senior leadership roles with the announcement of an expansion into Tucson. This new structure will create a consistency among locations to better serve and equip its current and future customers while giving them a local, committed presence in the Tucson marketplace.

Vermeer Southwest has been serving the Tucson community for more than 30 years with various levels of commitment in the market.

"We firmly believe the best way to deliver our brand promise is a full parts, service, rentals and sales presence within the community we serve" said Kyle Pieratt, president of Vermeer Southwest.

The new location offers 7,500-sq.-ft. for operations including a showroom, parts warehouse and four full-service bays. The new facility is located at 1790 W. Sahuaro Drive in Tucson, Ariz., off Grant Road and I-10.

"We are excited to be a part of the community again in Tucson. We firmly believe in the need to be present in the community we serve to deliver the exceptional service our customers demand. We felt the need to invest long-term in this market and are committed to supporting our loyal customers in Tucson," said Pieratt.

Kerry Yard has accepted the position of store manager in Tucson. Yard joined the organization in 2007 and has served on the senior management team for the last 10 years.

Dale Siever has been promoted from sales manager to general manager of the Gilbert location. Siever has full responsibility for sales, parts and service in our Phoenix market. Dale joined the organization in 1997 and has served in various roles in his more-than-20-year tenure with the company.

"We want our dealerships to be customer-centric with a local leadership that has full autonomy to deliver our brand promise every day," said Pieratt. "The alignment to store managers and general managers allows our organization to be fast and nimble in providing customers solutions in a timely manner with local and present leadership."

For more information, visit vermeersouthwest.com.

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