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Wisconsin News and New Products

Terex Utilities Announces Expansion of Install Capacity

Terex Utilities announced new investments to ramp up its equipment installation capacity to keep pace with growing demand. The investment includes the addition of a 60,000-sq.-ft. installation facility in Waukesha, Wis....

Brooks Tractor Hosts Tech Open House at Sun Prairie HQ

Customers visited Brooks Tractor's headquarters in Sun Prairie, Wis., as the company hosted the last of its Technology Open Houses of the spring, showcasing the latest technology available on new John Deere machines May 14-15, 2025....

Tri-State Bobcat Holds Open Houses in St. Croix Falls, Hudson

Tri-State Bobcat, a family-owned and operated business, recently hosted two open house events, drawing more than 400 attendees between both locations. The first event kicked off in Hudson, Wis., on April 29, 2025, followed by a second in St....

Hansen Auction Group Holds 60th Spring Contractors Sale

Hansen Auction Group celebrated the 60th anniversary of its Nitke Spring Contractors Auction with a four-day sale April 24-29, 2025, at its facility at 990 Happy Hollow Road, Mosinee, Wis. Day one was held live and online for heavy trucks, trailers and vehicles....

Brooks Tractor Hosts John Deere Technology Open House

Brooks Tractor hosted an open house to showcase the latest technology available on new John Deere machines at its facility in De Pere, Wis., April 23-24, 2025. The event consisted of live demonstrations with hands-on training of SmartGrade (from 2D to 3D), SmartDetect, Topcon MC-Mobile, as well as a guided walk through of Brooks Positioning Systems, a division of Brooks Tractor, featuring the John Deere operations center, SmartGrade remote support and Topcon office....

Ideal Crane Rental Grows Rental Fleet at bauma 2025

During bauma 2025 in Munich, Germany, Ideal Crane Co. Inc. purchased an LTR 1150 telescopic crawler crane to further grow its rental fleet. With an LTR 1100 and LTR 1220 already in its portfolio, this crane is positioned to round out the selection of Liebherr LTR cranes for Ideal Crane's customers....

Potain Tower Cranes Help Transform Madison's Downtown Skyline Under Airport Flight Path

Two Potain cranes are helping Findorff build a 14-story high-rise at 109 E Wilson in Madison, Wis. The development will feature 244 residential units, a seven-restaurant food hall with patio lake-front seating, a rooftop pool terrace, a Sky Lounge, a high-end chop house, a three-story parking garage and more....

Wausau Auctioneers Hosts Its Annual Spring Auction at Facility in Merrill, Wis.

Wausau Auctioneers welcomed buyers to its annual Spring auction at its facility at 4510 County Rd. L in Merrill, Wis., on April 11. The sale also was conducted online. A wide variety of equipment was up for bid, including excavators, wheel loaders, dozers, backhoes, telehandlers, graders, skid steers, trucks, trailers, an assortment of attachments and more....

Fabick Cat Celebrates Grand Opening of Green Bay Facility

Fabick Cat announced the official opening of its new 100,000 sq.-ft. facility in Green Bay, Wis. Located on 23 acres along Interstate 41 between Freedom Road and Little Rapids Road, the grand opening marks a major milestone in the company's ongoing commitment to the local community and its efforts to enhance operations for customers well into the future....

M&D Truck & Equipment Adds Thunder Creek Fuel, Service Trailers to Construction, Ag, Turf Equipment Lineup

M&D Truck and Equipment of Monroe, Wis., has added the Thunder Creek lineup of field fueling and service solutions to its product offering of construction, agricultural, turf and support equipment....

Meyer Products Moves Production

Meyer Products has announced the relocation of its production from Cleveland, Ohio, to an Aebi Schmidt North America facility in Wisconsin. This move will better help Meyer's manufacturing efficiencies and support continued growth, according to Meyer....




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