List Your Equipment For Free  /  Seller Login

Yale Lift Trucks of Florida & Georgia Rebrands Itself

Thu February 09, 2012 - Southeast Edition
Construction Equipment Guide


Yale Lift Trucks of Florida and Georgia, a 30-year veteran forklift dealer will be rebranded MacKinnon Equipment & Services effective April 1, 2012. The new name does not signal any change in the company’s product line coverage, policies or ownership, which remains family-owned and independent.

Company Founder and CEO A.D. “Sandy” MacKinnon purchased the Tampa dealership formerly known as Yale Gulf Atlantic in 1982 and maintained the Yale name as part of the brand after the acquisition. MacKinnon has devoted his career to promoting the Yale brand from his positions as salesperson and national sales manager of Yale Material Handling to owning the Yale forklift dealership. Over the years, the dealership added various product lines including Capacity yard spotters, Princeton piggybacks, Factory Cat sweepers and scrubbers, Taylor Dunn personnel carriers and most recently JCB Construction Equipment. With the company’s continued growth, the Yale name no longer fits the dealership, Mackinnon said.

MacKinnon believes that the dealership has a much stronger future as an equipment solutions provider as opposed to being known as a manufacturers’ representative. He pledged to continue to add product lines and services that will add value for customers.

“While my name has been absent from the marquee, I have been a part of the daily operation of the dealership for 30 years. With the new name, I promise a renewed commitment to providing the highest level of service to our valued customers,” MacKinnon said.

“I hope to keep MacKinnon Equipment and Services a family-owned business for generations to come.”

Yale Lift Trucks of Florida and Georgia and JCB of Florida and South Georgia will begin notifying its suppliers and customers of the change immediately.

For more information, visit www.yaleflorida.com/namechange.

This story also appears on Truck and Trailer Guide.




Today's top stories

Construction Market Boosts Economy

Bobcat Company Donates $885,000 in Equipment to Support Salvation Army's Disaster Relief Efforts

VIDEO: KEMROC Expands; Plans to Increase Nationwide Presence

'Machinery Pete' Interviews Jack Lyon On RFD TV

VIDEO: Two Major Roadway Project Contracts Awarded by State Officials in West Virginia

VIDEO: First of Two Sections of NYC's $1.45B East Side Coastal Resiliency Project Is Complete

John Deere Construction Introduces Flexible Customer Training Options

INFRA Grant Moves Ohio's N. Coast Connector Project Steps Closer


 







39.95234 \\ -75.16379 \\ Fort Washington \\ PA