Yoder & Frey Returns to Newnan, Ga., for Big Auction

Yoder & Frey made a triumphant return to their Newnan, Ga., auction site after a 6-year break, gearing up for a successful Atlanta sale. The company's roots date back to 2013 when Euro Auctions entered the U.S. market, culminating in their acquisition of Yoder & Frey within five years.

Wed July 02, 2025 - Southeast Edition #14
CEG

After a six-year hiatus from auctioning at its Newnan, Ga., property, Yoder & Frey returned to the site in early June to prepare for its June 18 Atlanta sale. During the week leading up to the auction, final preparations were made to line up a strong selection of machines, lifts, trucks, compact equipment, support equipment and more.

This is the site where it all began in 2013, when Euro Auctions first entered the United States market — and less than five years later, the company completed its acquisition of Yoder & Frey. CEG

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The “micro” mini-excavators have become a big auction item, and a nice selection of them were at this sale. (CEG photo)

A pair of John Deere 744K-IIs were lined up and ready to go to the highest bidder.
(CEG photo)

Some nice looking yellow iron was available at this sale. (CEG photo)

The Newnan, Ga., location is where it all began in 2013 for Euro Auctions and now Yoder & Frey Heavy Equipment & Auctions. (CEG photo)

(L-R): The day before the Atlanta sale, Yoder & Frey’s Kevin Simmons, Nick Gray, Diana Chevere and Jerry Bowlin are busy checking to make sure everything is flawless for sale day. (CEG photo)

A strong selection of lifts were available at the Yoder & Frey auction. (CEG photo)

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