Chadwick-BaRoss predicts a shift in construction equipment demands towards versatility, safety and service. Contractors now favor compact machines, automation and rentals. The industry expects steady growth, driven by a focus on efficiency and customer-centric approaches amidst evolving technology and market trends.
Chadwick-BaRoss has been a familiar name in New England's heavy equipment scene for close to a century.
With deep roots in the region and a clear understanding of what contractors face on the ground, the company has steadily built a reputation. In a conversation with Cole Leavitt, northern regional director, and Michael Anderson, southern regional director of Chadwick-BaRoss, we explored current equipment demands, evolving contractor preferences and what's next for the industry.
Across the board, their insights reveal a clear shift: versatility, safety and service are driving contractor decisions — with compact machines, telematics and rental options rising in demand.
Contractors Want Machines That do More With Less
One of the biggest shifts in the industry is the growing demand for versatile machinery that can handle multiple tasks without needing extra operators or machines. Attachments like tilt rotators are leading this change by enabling fast, seamless switching between jobs. Michael sums it up: "An operator can switch between jobs with one machine instead of needing two operators and two machines." Cole points out that today's contractors want machines that are fuel-efficient, cost-effective to run and easy to maintain. "Technologies like dig assist and load assist help streamline operations and improve productivity," he said. To meet this growing demand, Chadwick-BaRoss introduced a dedicated technology manager. His role is to proactively monitor machine performance through Volvo's CareTrack system and alert customers before issues escalate.
Automation, Grade Control Technologies Becoming Standard
Automation is now a top priority on job sites, revolutionizing construction site operations by enabling precise, efficient digging and grading. Michael said, "Many job sites are now automated using satellite and laser-based technology, you program the machine to dig exact dimensions, and it does it precisely," highlighting how this technology removes much of the guesswork. Cole emphasizes the broader impact, noting the integration of smart technology "improves accuracy and reduces human error." This precision not only boosts productivity but also helps avoid costly mistakes on the job site.
Modern Contractors Focus on Performance, Practicality
Another noticeable shift in the industry is the evolving mindset of new age contractors and business owners who are less influenced by traditional brand loyalty and more driven by practical efficiency and cost-effectiveness.
Michael said, "Younger owners and operators are open-minded to new brands and smarter machines, focusing on what delivers the best results rather than sticking to familiar names."
Cole adds, "Customers value post-sale support, trusting the company not only for machines but for long-term reliability."
It reflects a broader industry trend toward smarter, more deliberate decision-making on the job site, where results matter more than names on machines. This change in attitude is encouraging manufacturers and dealers to innovate and tailor their offerings to meet the practical demands of modern contractors, rather than relying on long-standing reputations alone.
Also, the industry is moving away from traditional, multipurpose machines like backhoes toward more specialized, compact equipment that delivers greater efficiency and precision. "Backhoe sales and market share has been declining; mini excavators and skid steers have taken over," said Michael, highlighting how these smaller machines better meet today's job site demands.
For instance, mini excavators and compact track loaders are gaining ground, reflecting their growing popularity and the shift toward machines designed for specific tasks rather than one-size-fits-all solutions.
Rental Market Growth, Flexible Ownership Models
The equipment rental market continues to grow as contractors seek more flexibility in accessing and managing machinery. In fact, rentals now make up a significant portion of the industry.
Michael said, "Larger companies increasingly choose full rental packages, while smaller ones tend to own some machines but still use rentals."
Instead of buying new equipment outright, many contractors now prefer to rent first and purchase later if it proves practical. Leasing has also become more popular, particularly for project-based needs — marking a significant shift from when ownership was the default, with a growing focus on equipment use. Innovations like Volvo's hourly billing model also are gaining attention, allowing customers to commit to a usage duration and be billed by the hour. While still in the early stages, this approach is expected to see significant growth in the coming years.
Customer-Centric Approach, Regional Strengths Matter
Across the board, a strong customer-first mindset and broad regional presence stand out as key competitive advantages. Michael said, "We're everywhere in New England, which many competitors can't claim."
Cole adds, "Flexibility and personalized service build lasting relationships," a crucial asset in an industry marked by uncertainty. This combination of regional strength and nimbleness supports long-term customer loyalty and trust.
Electric Equipment is Emerging, Not Yet Ready for Full Job Site Use
Sustainability and electric machinery are gaining momentum, especially in municipal projects, but challenges remain before electric equipment becomes mainstream. Michael said, "Electric equipment has potential, but the manufacturing isn't quite there yet."
According to a research and markets report, the global construction equipment market is projected to grow from $149.78 billion in 2024 to $194.78 billion by 2030, at a CAGR of 3.8 percent. The Association of Equipment Manufacturers (AEM) forecasts that construction equipment sales in North America will rise 3 percent in 2025, with compact equipment accounting for more than half of all units sold.
Chadwick-BaRoss sees this growth as a signal to keep evolving, driven by infrastructure investment, tighter labor markets and a growing demand for operational efficiency. Whether it's through smart compact equipment, a flexible rental model, or a "get it done" attitude, their mission remains the same: helping contractors stay productive, competitive and unstoppable.
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