Alta Equipment Company

Fri July 15, 2016

Alta Equipment Company Hosts Three-City Series of Event

Alta Equipment Company recently held a one-week, three-city series of customer appreciation events wrapping up with a grand opening event at the dealership's new Detroit, Mich., location. The events kicked off with a customer appreciation event held at its Traverse City, Mich., facility on June 13 followed by an event at the dealership's Grand Rapids location on June 15 and culminated with its Detroit facility grand opening on June 17....

Tue June 14, 2016

Volvo Construction Equipment Golden Hauler Tour Comes to Alta Equipment Company's New Detroit Facility

Alta Equipment Company will be hosting a grand opening of its new Detroit facility on Friday, June 17. A ribbon cutting ceremony will take place with Detroit Mayor Mike Duggan, city council members and local political figures in attendance....

Fri April 22, 2016

Gehl Presents Top Dealer Award to Alta Equipment

Gehl presented Darrin Greenawalt and Tom Champney of Alta Equipment Company in Wixom, Mich., with the 2015 Gehl Top Dealer Award. This prestigious award is based on the overall sales performance for North American Gehl Dealers in 2015....

Giles Lambertson - Fri February 19, 2016

Alta Equipment Offers ‘Latest, Greatest' Tier IV Generators

The “latest and greatest” Tier IV Final generator units are now offered by Alta Equipment Company, as the Wixom, Mich., company continues to establish itself as a premier Midwestern equipment dealer....