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Formula Equipment


Formula Equipment Opens Branch in South River, NJ

Formula Equipment, a full-service construction equipment dealer, founded in 1981 in Rock Tavern, NY, has opened its third branch in South River, NJ, to expand its territory. The South River branch, of Formula, will cover New Jersey from Ocean County on the east to Mercer County and all northern counties of New Jersey....


Dealers Assess State of Equipment Rental Market

The rental market, with rates unbelievably low, is “where the action is” in construction equipment. Increasingly, contractors throughout the United States are renting construction equipment, rather than purchasing it, to protect themselves against the uncertainties of a weak economy....


Formula Equipment Becomes Kawasaki Distributor

Formula Equipment, of Rock Tavern, NY, has announced that it has been designated a distributor for Kawasaki loaders. Its territory will include the lower Hudson Valley of New York State, New York City and northern New Jersey....


Formula Takes on Gradall Excavators

Formula Equipment, based in Newburgh, NY, has entered into an agreement to represent Gradall’s equipment line in the Hudson River Valley, spanning New York State, New York City and northern New Jersey....







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