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Yancey Bros. Co.


Yancey Bros. Hosts End-Of-Year Used Equipment Event in Austell, Georgia

As is the case with Caterpillar dealers from across the country, Yancey Bros. Co. hosted a BIG used equipment sales event at its Austell, Ga., location on Nov. 21. These sales events serve to assist dealers in completing the cycle of putting their newest and lowest-hour used machines back into the hands of their in-territory customers and to provide regular customers with end-of-year deals on quality machines....


GOMACO Appoints Yancey Bros. Co., as New Georgia Distributor

GOMACO Corporation announced the recent appointment of Yancey Bros. Co. as the authorized GOMACO distributor of the state of Georgia. Yancey will provide sales and service for GOMACO's full line of concrete construction products....


Yancey Bros. Co. Announces Leadership Change

Yancey Bros. Co. , the Nation's oldest Caterpillar dealer, announced that Trey Googe has acquired majority ownership of the company and will succeed Jim Stephenson as CEO. Googe has been a shareholder of Yancey Bros....


Trainers Provide Excavator, Dozer Demonstrations at Yancey Bros., Sitech South Technology Day in Georgia

In a series of demonstration and educational events, Yancey Bros. Co. and Sitech South held their most recent Technology Day event at Yancey's Gwinnett County location in Dacula, Ga., on Oct. 18. As with the previous demo events, the next-generation Cat excavators (Cat 320 GC, 320, 323) were the feature of the event and Yancey and Caterpillar product trainers provided comprehensive demos and walk around of these machines....


Yancey, Sitech South Hosts Technology Day Event in Austell

Yancey Bros. Co. and Sitech South held a Technology Day event Sept. 13, 2018, at Yancey's new Yancey Rents - CAT Rental Store in Austell, Ga. Representatives from Yancey Bros. Co., Yancey Rents, Caterpillar and Sitech South showcased their newest products and services....


Yancey Bros. Co. Joins Metso's Aggregates Distributor Network

Metso welcomes Yancey Bros. Co. , the USA's oldest Caterpillar dealer, to its North American distributor network. Georgia-based Yancey Bros. Co. will offer Metso's mobile and stationary crushing and screening products to area construction, recycling and roadbuilding customers....


International Paper's Cat 990H Reaches Big Milestone

Willie Keen is responsible for everything with wheels as the mobile equipment owner and manager of International Paper in Oglethorpe, Ga. He has been with the company, which is one of the world's leading producers of fiber-based packaging, pulp and paper, for 38 years....


Goodloe Harper Yancey III Passes Away at Age 89

Goodloe Harper Yancey III, chairman emeritus and third dealer principal, Yancey Bros., died Easter Sunday, April 1, 2018. Born Sept. 13, 1928, in Albany, Ga., Mr. Yancey's Caterpillar career began in Albany where his uncle, Earle Yancey, and his father, L.D....


Yancey Bros Co. Welcomes Guests to New Macon Facility

Yancey Bros. Co. hosted more than 750 of its customers and friends to the brand-new Macon, Ga., facility for a grand opening and ribbon cutting event on Friday, March 9th. In addition to some uplifting speeches from ownership and local dignitaries, this huge event featured a catered low country boil, facility tours, live entertainment and lots of equipment displays....


Yancey Bros. Co. Opens Full-Service Location in Macon

Yancey Bros. Co. , the “Nation's Oldest Caterpillar Dealer,” has officially opened its newest full-service parts, sales and service location in Macon, Ga. The new location, at 1025 Frank Amerson Parkway, will be Yancey's second largest facility in Georgia, relocating from its Broadway address where Macon parts, sales and service locations have been conducted since construction of that store in 1957....







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